How has everyone’s week been? Has anyone had any more snow throughout the UK this week? Here in South Wales we had another few days of snow at the start of this week, hopefully that will be the last we see of the snow as we are now officially in Spring! Don’t forget the clocks go forward this weekend, although we will lose an hour of sleep, at least our evenings will now be lighter.
A couple of weeks ago, I posted a blog on ‘Job Searching on Social Media’ which went through how often social media is actually used during a recruitment process. It is quite surprising how much social media is used by both job seekers and recruiters. If you missed the blog, you can read it here. To continue, I have looked into 3 different social media platforms that would be the most useful when looking for a new job and showing how they can help.
LinkedIn being the best known ‘Professional’ social media platform is the most popular platform to look for a new job, as it works for both job seekers and recruiters. It is also an easy way to approach candidates/recruiters when you don’t have their contact information.
Recruiters and companies use LinkedIn to search for candidates to fill their open positions using the search action. To make more direct searches, there is the advanced search options which helps narrow down candidates. So, it is essential that your profile is fully up to date with your skills and experience, to appear in more search results. For tips on how to get noticed on LinkedIn, check out our blog post here.
Not only do recruiters and companies use LinkedIn as a search platform to find suitable candidates, the companies can either advertise open roles on their company pages or post updates with regards to available positions they may have open. This allows candidates to be active on the platform and search for jobs themselves through company pages.
Using LinkedIn allows you to get in touch with people easily that you may not have contact details for. You can send a message to anyone that you send a connection request to, which can work in your favour to let someone know that you are available and looking for work.
When Twitter is used during a recruitment process, the platform is more popular for job seekers to follow companies so they receive job updates, rather than recruiters or companies actively searching Twitter for candidates that are available and looking.
Here at EGB we use our company’s Twitter account to post any tips/help/advice when candidates are looking for work, general company updates, when our weekly blog goes live, and any other news/updates we would like to share with our followers. Although recruitment agencies may not post out every open position on their Twitter feed, they will direct you somewhere where you can keep up to date with the open roles.
When you use Twitter to follow recruitment agencies and companies, make sure it is stated in the ‘Bio’ section of your profile that you are available for work or that you are looking for a new job, as some recruiters will carry out these searches and it will help them see followers that would be interested in new positions.
Twitter is very well known for hashtags. Search relevant hashtags and you may find companies using these hashtags that can help you with your job search. Alternatively, when you send a tweet, make sure it contains a hashtag and recruitment companies may be able to find your profile and see that you are looking for work.
Facebook is very similar to Twitter with regards to using the platform during a job search. It has similar features where you can follow company pages to keep up with updates. EGB’s Facebook page posts similar content to the content that is posted out on the company Twitter page.
On Facebook, you can join groups, where you can engage with other people in the same situation as you. Start up a conversation and share tips with each other on what has worked for you and they will share what has worked for them during job hunts. It will give you new ideas to try on your job search and may help you get to that next stage.
Don’t be scared to comment on posts, if a recruiter has posted that they are looking for a certain position and you feel like you would be a perfect fit, just drop then a quick comment and they will get in touch.
The next time you are looking for work, don’t forget to complete the above tips. Remember social media is free advertising for your skills and experience and it also allows you to connect with people very easily and get in touch with people that you may not have been able to before. If you have used social media in the past when you are looking for a new job and have your own tips, let us know what has worked for you in the comments below.
Have a great weekend.